Posted on Tue, Aug 10, 2010 @ 04:27 PM
 |
Marketing event automation can make the most of correspondence to your customers. While the idea of personalized, data-driven documents is not necessarily a new concept, what is new is the practical ability to put the approach into place. Easy to use and easy to implement tools like Statement2Web help you more fruitfully leverage the information you have about your customers to target their specific needs and interests.
|
Improving customer acquisition and retention with personalized correspondence is less about the technology and more about the intelligence behind how you use the technology. Marketing event automation allows you to put a thoughtful marketing strategy into place and then be assured of a nearly “lights out” operation by automatically triggering events and customer correspondence.
For example, when a new customer enrolls a welcome letter can be automatically generated that includes an “up-sell” offer (e.g., “get a free savings account…get a great rate on a certificate of deposit...refinance and reduce your mortgage payments,” etc.). You don’t have to be a marketing genius; and instead of having to execute each correspondence manually Statement2Web simply triggers the marketing event to run automatically.
The result is more comprehensive, less error prone and less costly customer communications with a superior level of consistency (in both printed and online correspondence). Just turn it on and measure the results in the reporting feature of Statement2Web.
Contact us today to learn more about how we can help through our network of independent and certified Statement2Web partners.
Call 770-814-4284 or email info@outsourcemanagement.com
Posted on Thu, Jul 01, 2010 @ 02:31 PM
OMI provider of Statement2web and Managed Print4u is pleased to sponsor the Document Strategy Podcast - Episode 21 - with host Kevin Craine and interview with Jeff Hayzlett, the best selling author of the book "The Mirror Test," on the podcast. Jeff was, until just recently, the chief marketing officer for Kodak. Known for his outspoken appearances on numerous TV reality shows, including Celebrity Apprentice with Donald Trump, Jeff has built his career on having the ability to get people to look up and pay attention to the problems at hand. And as Jeff points out, if you aren't willing to look at what's working and what isn't - and then take the necessary steps to fix them -you are in for a rough ride.
Listen to the Interview with Jeff Hayzlett:
Click Here
Posted on Mon, Jun 21, 2010 @ 04:06 PM
There has been a lot of buzz about “Transpromo” recently – the concept of customizing bills and statements with personalized messaging aimed at wooing existing customers with additional products and services. By including relevant and personalized marketing content, monthly statements can rise above the din of competitive messages and transform into a beneficial marketing edge. And since they require an action, bills and statements rarely find their way into the trash.
Unfortunately, Transpromo is an overused word and an underused technique. As a result, many organizations are missing significant opportunity to build a competitive edge. One reason for this is that most strategies touted by industry pundits and large systems suppliers have been simply too complex and costly for most organizations to consider in the past. But times are changing. Transpromo technologies and concepts have matured, making both the complexity and the price points more manageable. Now is the time to take another look at how transpromo communication strategies can make a difference or otherwise risk being left behind by your competition.
How can you begin to take advantage of transpromo in the real world? One way is to start with your online customers. After all, if you have already converted a portion of your customers to online statements – through Statement2Web, for example – you already have a discrete group of customers that are perfect candidates for a transpromo strategy. These customers already interact with you online, plus you have a great deal information about what they read, what they click, and what they buy. This makes it easy to initiate transpromotional marketing for additional products and services -- you have a trusted communications channel with your customer paired with a wealth of information about their interests and account history.
Proving the success of your transpromo efforts is easier with your online customers vs. a similar campaign in print. By virtue of being online, it is easy to capture data on what your customer clicks, and what information is read, and then track the response. You can even automate a follow up with an email, direct mail, or a phone call. Ultimately, your online customers can be a great test bed for broader cross-media marketing initiatives; once a campaign or approach has been proven effective in the online environment it can be moved out to other more traditional print-based marketing channels.
The bottom line is this: Don’t get left behind when it comes to transpromo. Contact OMI today to learn more about how we can help you make the most of simple strategies that will grow your business and build customer relationships.
Call 770-814-4284 or email info@outsourcemanagement.com