Don't Stuff The Box
Posted on Mon, Dec 06, 2010 @ 01:57 PM
Don't Stuff The Box
Optimize your Communication Intelligence
It's the holiday season; a time of shopping, eggnog and junk mail. At this time of year postal mailboxes are jammed with catalogues, coupons and greeting cards...will your correspondence get caught in the clutter?
The Postal Service estimates that U.S. households receive over 150 billion pieces of mail each year and it seems like the lion's share comes at this time of year. With all this confusion and disorder your customer communications can be at risk of being lost, overlooked and ignored. How can you be sure your statements and bills are not wedged into the latest Land's End catalogue only to be tossed in the recycle bin?
One way to sidestep the overstuffed mailbox is to move your communications online. With online delivery you can ensure timely delivery of your correspondence and increase customer response - it's more likely that customers will give you their attention online while feeling overwhelmed by the volume of holiday mail overflowing in their mailbox.
Online delivery helps optimize your communications intelligence with a higher degree of personalization as well; customized content that is segmented for specific regions, demographics or product types can increase response rates and improve cross-sell and up-sell opportunities. Indeed, online correspondence offers an ability to generate a one-to-one dialogue that is simply more costly and difficult, if not impossible, to achieve with printed mail.
'Tis the season, but don't let your important customer correspondence get lost in the holiday shuffle. Contact us today to learn more about how we can help through our network of certified Statement2Web partners.