Electronic Client Communications Enhance Your Brand
Posted on Tue, Jan 04, 2011 @ 03:05 PM
Paperless Communications without the Complexity
Moving from old school printing and mailing to modern electronic client communications can save any business money. Eliminate the cost of postage, paper and processing and you can save a lot by going online to communicate with your customers. But relieving the paper burden is only part of the equation. The full value of going paperless extends beyond saving trees; electronic client communications have the power to enhance your brand and build bottom line revenue for your business.
Customers expect a lot more from transactional documents than we did just a few years ago - simply porting your statements and invoices to the Web is not enough. Building your brand and boosting customer loyalty today requires more flexibility, more relevance, and more targeted personalization than ever before.
Research indicates a majority of consumers prefer to receive "trans-promotional" messages via their online bills and statements as opposed to other marketing channels like direct mail or through advertising. As a result, banks, credit unions, and businesses of all types can benefit from looking beyond the initial goal of reducing paper to more closely examine how electronic client communications can build revenue and brand loyalty.
Stacks of statistics point to the growing customer preference for online communications and businesses that fail to leverage the trend may be at risk of falling behind.
- 52% of the world's population is under 30-years-old.
- Facebook has grown from 100 million to 200 million users in less than 8 months.
- 80% of customers more likely to bank online vs. visiting a branch in person.
Companies like American Express, T-Mobile, and Wells Fargo are just a few of the successful industry giants that are now taking advantage of the brand building power of online client communications. Now is the time to consider how the benefits can help your success. The key, however, is found in adopting thoughtful and straightforward technologies that will allow you to foster an open dialogue with customers online through relevant content, tailored services, and targeted promotional offers.
Are you ready to take advantage of paperless communications without the complexity?