Online Correspondence - Join the Paperless Revolution
Posted on Mon, Feb 07, 2011 @ 03:50 PM
A revolutionary way to build brand loyalty and customer satisfaction
Some time in the 1990's things changed. It used to be very common to send letters and correspondence using traditional postal mail. Letters, bills and catalogues came in a daily delivery from the postman. But today, "snail mail" has given way to the immediacy of the Electronic Age. In 2011 most folks are much more likely to send an e-mail or connect on Facebook than they are to mail someone a letter. Indeed, people have moved away from the postal mail of the past because it is painfully slow - snail mail generally takes two or three days to go from origin to destination, if not many more, whereas e-mail is sent instantly.
As more and more consumers find that the snail's pace of postal mail is insufficient and antiquated for their personal use they have grown to expect more from their business correspondence as well. We want less paper, more personalized and relevant content, and a feeling that the companies we do business with are in touch with our preferences and lifestyle. More and more this means less and less paper.
Studies show a changing consumer demographic and a dramatic shift toward online business correspondence - 52% of the world's population is under 30-years-old, 80% of customers are more likely to bank online vs. visiting a branch in person, and a majority of consumers prefer to receive "trans-promotional" messages via their online bills and statements as opposed to other marketing channels like direct mail or advertising.
Are you still communicating with your customers and members using plain old paper? If so, now is the time to reevaluate how online correspondence can not only eliminate the burden of paper, but also give you the ability to communicate with your customers in a way that - in growing numbers - they tend to prefer. Save a tree? Sure. But, you can realize even bigger benefit by viewing "the paperless revolution" in terms of a revolutionary way to build a new type of brand loyalty and customer satisfaction.
Are you ready to take advantage of online customer communications?