Are You Social Media Savvy?
Posted on Mon, Apr 25, 2011 @ 09:17 AM
A new world of opportunity
Everyone is talking about social media these days, and for good reason. Organizations that are not actively involved with social media marketing are missing out on a tremendous opportunity.
Stacks of statistics point to the rising popularity of social media - 52% of the world's population is under 30-years-old, over 1.2 billion people visit Facebook each month, and Twitter is projected to have over 12 billion million "tweets" in 2011 alone. Are you social media savvy?
Social media is an unstoppable revolution in the way people connect, communicate and build communities online. But for banks and credit unions, the real test of social media is using it effectively to reach more members and boost revenue. This requires more than simply starting a Facebook page or opening a Twitter account; reaping the benefits will take thoughtful strategies that relate directly with current and potential customers.
So how can you take advantage of social media? One way is by using the data that you already have about your customers, members and constituents. Social media outlets like Facebook and Google offer advertising aimed at reaching the exact audience you want with relevant and targeted ads. You can reach out to millions of new potential customers by location, age and interests while at the same time deepening relationships with existing customers.
But while many banks and credit unions have multiple branches covering multiple locations and regions, most don't need to worry about nationwide coverage - you don't need an ad showing up in Portland, Oregon if you are located in Atlanta, Georgia. By understanding and leveraging the information contained in your current customer data you can make more thoughtful, targeted and prudent decisions regarding your social media advertising and outreach.
Contact us today to learn more about how we can help link your transactional documents, customer data, and social media efforts into a new world of opportunity with Statement2Web.