No Paper: E-Billing is Mainstream
Posted on Mon, May 02, 2011 @ 03:33 PM
E-Billing is Mainstream
Not just for early adopters anymore
According to recent studies electronic billing is gaining momentum across almost all industry segments with the fastest growth among insurance, government and utility firms. The reason is that these organizations see "the paperless revolution" as a significant opportunity to reduce expenses and enhance self-service. As a result, more and more organizations are adopting an "opt-out" policy for electronic bills, statements and other customer correspondence. This essentially makes paperless communications the de facto business standard.
This major business trend is more than a reflection of organizational belt-tightening, however. Electronic billing is now mainstream - most consumers expect paperless billing and statements. Indeed, the notion of "green" communications that saves trees while saving money is one that is widely popular with both businesses and consumers, and as more and more customer communications fall to mobile devices such as smart phones and text messaging the escalating trend away from plain old paper is clear.
Old habits and IT security worries continue to limit growth in some companies, but organizations savings, environmental sustainability and increasing customer preference are driving the adoption of paperless communications past the "early adopter" phase to become a common and expected method of customer communications.
Are you looking to make the transition? Here are a few tips for success:
- Green, simplicity and convenience themes work to sell e-billing to your customers
- If customers see the value of e-billing, they will move
- Higher levels of electronic payment coincide with higher levels of paperless acceptance
- Mobile communications expand your reach to a wider population
Transform your paper bills and statements into online customer communications with Statement2Web.