Transpromotional and Social Media Marketing
Posted on Mon, Jun 20, 2011 @ 08:07 AM
Transpromotional and Social Media Marketing
Grow your Fan Base
Social media has opened up an entirely new communications channel. Indeed, it seems like everyone is on Facebook these days - nearly 1.2 billion people visit each month. And over 15,000 "tweets" are sent every minute, with over 20% of these tweets concerning products and services. Social, mobile and online media have changed the landscape of customer communications at a tremendous rate. As a result, the driving question for businesses today is this: How can you take advantage of social media to gain market share and build bottom line revenue?
One way is to use your monthly online customer communications to grow your "fan base." After all, customers "live" online using social media like Facebook, Twitter or LinkedIn; so it makes sense to leverage the viral value of these social media sites. The good news is that it just got a whole lot easier to increase your fan base. Just last month, Twitter announced the introduction of an official Follow Button. The new button joins the famous Facebook friend and fan buttons in the social media lexicon. Bottom line: these buttons make it easy for your customers to become fans and followers of your company. Do you have a plan for providing these buttons on your online statements and customer communications? We can help you generate new followers and, ultimately, increase your social media reach.
Social media offers another important and popular channel directly to your customers and members, so why ignore it? Statement2Web is a comprehensive and easy to use online communications portal that can manage all of your customer communications. In addition to online statements, paperless communications and e-mail marketing, the new version of Statement2Web is integrated with Facebook and other social media. It's easy to create fan pages, compose targeted online coupons, or issue customer polls. Statement2Web extends the value of your communications while you grow your fan base in the social media realm.
These days, customer experience management and social media go hand in hand. What is needed is one communications platform to manage all of your online and social media communications. Contact us today to find out how we can help you grow fan base and build customer loyalty with Statement2Web.