Three Minutes A Month-Who's Listening
Posted on Tue, Aug 30, 2011 @ 01:22 PM
The Three Minute Elevator Pitch
If you have ever sold a product, proposed a deal, or started a business you are no doubt familiar with the proverbial "elevator pitch." As the adage goes you enter an elevator with an important mover and shaker. You have 30 seconds to pitch your concept, idea or product before you reach the top floor. This brief opportunity is all you have to secure the deal.
Consider that your customer communications are similar. Each time you issue a letter, bill or statement you have only a brief opportunity to reach out and "sell" your customers. Only a few fleeting minutes pass before your communication is deleted, trashed or sent to spam purgatory. And in this digital age it's easy to get overlooked in all the digital clutter.
The good news is that studies show that transactional documents - customer bills, statements and account communications - get attention. Indeed, analysts estimate that 95 percent of transactional documents are opened and read. And since they require an action - assessing an account or paying the amount due, for example - transactional documents command and hold our undivided attention. This is a unique and often overlooked opportunity - about three minutes each month - to connect with customers in new and more profitable ways with your "elevator pitch."
How can you take advantage of transactional documents to pitch additional products and services? Statement2Web acts as a communication platform that uses your existing customer statements as a focal point for all other online communication. Add virtual "inserts" that would typically be included in printed and mailed statement, development and launch online campaigns based on the personal interest of each member, or allow for video promotions to be included in your statement portal.
Statement2Web allows all of this and more, and bridges the gap between old school paper statements and modern cross media communications. Now you can successfully "pitch" to your best customers...the ones you already have.