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CLOUD COMMUNICATIONS

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Social Media for Financial Services

  
  
  
  
  
  

Hook up with New Customers Online

Social media is redefining how banks, businesses and customers communicate. Stacks of statistics point to the overwhelming rise of social media today - it seems like everyone is texting, tweeting or connecting online and on the go. As a result, social media has given birth to an entirely new forum in which customers communicate. Today, when you want to spread the word about your products and services, there is no better place to do it than online using social media.

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Using social media to market financial services is important because social media has dramatically changed how customers evaluate products and services. We no longer rely solely on advertising messages to make up our minds. More and more we look to our friends online to gather opinions and reviews. A working mom looking to switch household accounts, for example; is likely to ask for recommendations on Facebook before browsing the bank's website or visiting a branch.

In the end, people do business with companies friends trust, and for that reason alone the power of social media demands attention. It has been estimated that the average Facebook user has a network of approximately 150 "fans." Each incremental fan represents another 150, and another, resulting in a nearly exponential potential as an inexpensive, multi-level way to engage with new customers and generate new revenue.

OMI combines social media with our established "paperless" customer communication services so that everything you need - from online statements,notices and correspondence to email to social media - can be executed and managed from a single management console. This way you can easily leverage the viral value of social media while using weekly or monthly transactional communications as focal point to increase loyalty to your organization.

Contact us today to find out how.

OMI - paperless communications for the real world.