MANAGE.COMMUNICATE.THRIVE

 

We are at the dawn of the death of the mailbox. Just like the buggy whip and the VCR, postal mail has become a casualty of changing times. More and more people are simply using less and less paper to communicate. The numbers bear witness to the passing as the US Postal Service continues to loose between 7 and 8 billion dollars every year. The reason is simple; business and society has moved away from paper in favor of online and mobile communications. As a result we will see an irreversible decline in the use of mail. According to a recent study conducted by the Boston Consulting Group, 2020 projections fall by at least 30% from the 2006 peak USPS volume.

 

For many consumers, postal mail has become an annoying afterthought. According to 41pounds.org, an advocacy group working to eliminate unwanted and wasteful mail, the average adult receives 41 pounds of junk mail each year. The reality is that other than a few remaining bills or an occasional card from grandma, all that remains in the mailbox is a slurry of unsolicited direct mail, marketing catalogs and coupon flyers. This may be one reason why most people tend to open their mail over the trash or recycle bin. Forty one pounds offers a service to stop unwanted junk mail and catalogs.

 

Another fatality of the Facebook age is the demise of paper phone books. Both the white pages and the yellow pages are becoming a thing of the past; people prefer to look for information online or simply have their Smartphone connect them. As a result, consumers are moving to opt-out of phone books and yellow pages. According to yellowpagesoptout.com, a national yellow pages opt-out site, demand for a paper directory has declined nearly 30% since 2006. Another site, YellowPagesGoesGreen.org, helps consumers conveniently opt-out of printed yellow pages delivery while providing a simple, effective, online alternative to printed directories.

 

At OMI, we're leading the charge for a paperless revolution also.  TransXAction, our flagship Managed Communication Service, helps companies transition printed communications to the paperless world. We provide a single point for creating, managing, and measuring online communications. What's more, we help you build strategies to utilize daily, weekly and monthly customer communications as focal points to increase brand loyalty, reduce costs, increase revenue and boost customer service.